I suppose it has been a popular trend for watchmakers especially luxury ones to use famous sports figures to endorse their labels. This is often represented by the sports personnel golfing somewhere in a luxury resort or playing water sports in a popular destination. Luxury watchmaker companies are targeting the savvy and business travelers, along with those who enjoy the fine quality of travel and life. Whether it’s Omega, Rolex or Tag Heur, you tend to spot a sportsman with these labels.

One thing I can’t leave home without when I travel - other than my credit cards, cell phone and all the necessary personal stuff is my faithful watch. Well, like many travelers, I do enjoy quality and luxury timepieces and yes, I have also heard about the panerai. I saw that in magazines and in websites like ViaLuxe which provides detailed and comprehensive information on luxury watches including labels like Cartier, Bvlgari, Concord, Corum, Raymond Weil and alot more! The site helps to provide useful information to consumers and showing them where to make reliable purchases.